Intent event structures cover London Cocktail Week

Jan 24

Intent_event_structures_stretch_tent_bar_tents_London_Cocktail_week_truman_brewery_brick_lane.jpg — Intent event structures cover London Cocktail Week

Stretch tents shake things up Old Truman Brewery's Brick Lane Yard to epic effect

London Cocktail Week is the perfect opportunity for cocktail fanatics and mixologists to come together. A chance to appreciate the art of mixology and furthermore sample the latest offerings from local talent. Hosted by DrinkUp.London, 300 of London’s best cocktail bars host soirees with brands in celebration of cocktail culture. So we are taking a look at the event structures that created LCW 2019’s cocktail village.

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Alongside some of London’s best bars getting involved, DrinkUp also erected a pop-up cocktail village from scratch. Drinkers purchase wristbands to gain access to impressive bar installations and immersive experiences. This year featured premium drinks brands like Bacardi, Bulleit Bourbon, Monkey Shoulder and Fever Tree. Virgin Atlantic and Ketel One exhibited their installations outside the tent consequently providing a diverse hub for drinkers to enjoy.

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London Cocktail week at the Truman Brewery

This year Intent was invited to transform the outdoor space at the Truman Brewery. As such, we brought the Cocktail Village to life with our range of event structures. A selection of stretch tents combined to create a bespoke pop-up space for brands to entertain the crowds. The tent allowed Drink Up to offer extra space creating an additional immersive layer for revellers moving between bars.

Drinkers could enjoy a pink autumnal sunset whilst enjoying carefully crafted cocktails. Inside the tent producers created unique and individual brand worlds and bars. Highlights of London cocktail week include a giant flamboyant gold art deco pineapple; a retro drag race which formed part of the excellent Bulleit Bourbon bar and premium mixer Fever Tree’s, whiskey experience and finally a roulette wheel.

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Finally, planning an installation like this takes time and precision. So we used our in-house CAD experts to make sure we get it right from the start. Accurately designing the configuration of the events structures and ensure a swift installation.