Festival Spotlight: Intent at Arcadia Spectacular
Fire, flying and beats
How Intent can help with your activations.
Live event marketing is well recognised as one of the most effective methods of raising brand awareness. As it’s a tried and tested approach, it is more important than ever to harness creativity and innovation to leave a lasting impression on your audience.
Intent stretch tents are designed to easily adapt for event marketing and can be made eye-catching with the help of our design team, who can advise on the limitless designs options, bespoke branding and styling of your tent including lighting, projections and furnishings.
Lanson Champagne Installation at Hurlingham Polo
Intent works with brands and marketing agencies all over the world supporting touring installations, live events and big brands spreading their message to wide audiences in a number of ways. A single tent can be rigged an infinite number of ways and in any environment meaning that you can change the look and configuration every time the tent is installed.
At Intent we understand that events agencies are always competing to fulfil their clients needs. From a simple briefing we can get the ball rolling and start creating options for your installations. To help visualise your structures, we can quickly enter the design phase and build 3D models of your tent so that you can see the installation in situ, even adding client logos and custom colour matched fabrics to your tent.
3D render of a Carling Installation at V Fest
The finished Carling Installation at V Fest
With a dedicated build and design team with years of experience, we can advise on best practise and how to gain maximum effect by using a stretch tent in even the trickiest situation.
Touring Brands with Harley Davidson
Black stretch tent for Harley Davidson
When Harley Davidson decided to preview their new electric bike as part of the European leg of the Project LiveWire Tour, Intent were commissioned to make a bespoke Black Branded Stretch Tent for the agency managing the tour, Event Innovations. Matching the brand, the black canopy was installed with Harley Davidson Red poll socks to unite the space with the bikes on display.
Touring Brands with Moët
Intent Open Stretch Tent for Moët at Isle of White Festival
Last summer Equals Agency approached Intent asking for a tent to create a relaxed dock atmosphere for the French winery Moët. The installation would then travel through six locations over four months across events including Silverstone, IOW festival and Secret Garden Party. Taking pitch space and multiple locations into consideration, our design featured an open tent with edge poles only to maximise seating and create an open, inviting bar for champagne tasting.
Touring Brands with Jeep
Jeep Installation at Tough Mudder
In early summer last year Intent were introduced to Tough Mudder through Jeep who wanted to create a traveling service station for participants of the challenge to stop, refresh and check out the new Jeep models of 2016. As the installation needed to travel to seven locations across the UK, Intent were asked to create a quickly assembled exterior to house Jeeps pre-fabricated interior enabling the Jeep team to arrive shortly after install and brand the tent quickly and simply every time.
Whether used as music venues, stage covers, bars, brand activation structures, large dining halls or rigged as extensions to existing installations, Intent have the skill, stock and expertise to create the structures you need. Our design team like to brainstorm ideas and come up with striking structures to make your events stand out.
Equus Installation at Ascot Racing Grounds
We are never afraid to experiment or use stretch tents in new and innovative ways. We look forward to you challenging us over your next installation.
To find out more about our tents and services or to see what else we have done, take a look at our website or view our social media channels below.