Festival Spotlight: Intent at Arcadia Spectacular
Fire, flying and beats
Intent prove that the sky is not the limit when it comes to stretch tents in London.
Immersive, entertaining, experiential and unique, London sees no end to the rise of the venues, brands and companies wanting something fresh and unusual to entice people to their bars, events or product launches.
London’s Marriott Hotel opened up their Roofnic bar earlier in the summer on London’s Oxford Street complete with a custom designed stretch tent from Intent. Their goal was to create a calming retreat amongst the rooftops of central London, away from the busy streets below, for tourists, shoppers and afternoon drinkers .
Together with our manufacturers RHI Tents we came up with this bespoke solution for the tricky rooftop space. There is no doubt that the eye catching design and the stunning surrounds make for a great lunchtime or early evening drinking spot with friends.
See what The Independent said about the bar and watch the video featuring the founder of the project HERE
John Lewis decided to celebrate their 150th Anniversary by opening up the rooftop on their flagship store on Oxford Street. The Summer Retreat is a pop-up installation offering a diverse range of food stalls, branded goods, workshop events, drinks huts and a big screen showing the major sporting events happening that week.
See the Telegraphs time-lapse of the entire rooftop build here:
The Summer Retreat is open from 12 noon until the shop closes on Monday, Tuesday and Thursday to Sunday, and from 12 noon to 4pm on Wednesdays.
Our annual installation on the River Terrace at Somerset House draws tens of thousands of people each year who enjoy lunch, drinks, private functions and city events from the vantage point on the North bank of the Thames.
Other rooftop gigs that we loved this year include a couple of events with Universal Music on the roof of their premises on Kensington High Street. The gargantuan record label have enjoyed two events on their rooftop so far this year.
After all that i think we deserve a drink. Check out the Evening Standard’s list of the top 10 rooftop bars to visit whilst the sun still shines. In the meantime, we’re off to rig another tent.
To find out about how we can work with you on your rooftop popup or event get in touch with our London office below and ask for more information.
To find out more about our tents and services and to see what else we have done, take a look at our website or view our social media channels below.