Festival Spotlight: Intent at Arcadia Spectacular
Fire, flying and beats
How Intent supports iconic locations, transport hubs and sporting venues in London
Intent Productions have been working in London since 2006 and we are still excited that the city is our home. Over the last 11 years we have rigged some of the city’s swankiest locations to busiest transport hubs with great looking stretch tents, tackling tricky spaces, rooftop bars and complex urban builds along the way.
We always provide a quick and quality service but for London locations we are always ready to roll and can offer a super quick turn around service. Contact us about your installation and we can quote for 48 hour stretch tent turnarounds. We are always ready to help London friends with their events whether private garden parties or larger scale public venues.
As we prep for a busy summer 2017, we’ve take a moment to look back with a focus on London and see all of the amazing builds we have completed across London’s iconic locations, transportation spaces, sporting venues, festivals and winter outside spaces.
Intent at Iconic London Locations
London is known for it’s iconic locations and impactful urban landscapes. Intent productions are always here to help these venues add a little extra magic to the scenery with a custom stretch tent.
Intent Stretch Tent Installation on Somerset House Terrace
House of Peroni, Somerset House Terrace
Seven years ago Intent started working on Somerset House Terrace providing cover for the summer months. With the summer season just approaching, the tent has been re-installed and is ready to rock. This year the terrace has been taken over by House of Peroni who have given the canopy a brand new feel inside, aiming to create an ‘immersive Italian experience’ for their customers. In recent years the Terrace canopy has also been used by Tom’s Kitchen for light meals and cocktails throughout the summer.
Rooftop Bar at The Marriott Hotel
At Intent we know that your iconic space doesn’t always come in a standard size or in an easy to reach place. That’s why we offer tents designed specifically for your space, cut and fit to the dimensions of your bar, site, installation or home.
Notch at the Marriott Hotel under a custom shape Stretch Tent.
Over the last two summers we have worked with the Marriott hotel to create their rooftop bars Roofnic and Notch, an intimate roof space opened just above Oxford Street with stunning views of the hustle and bustle below. We’re going to be back again this summer for the re-launch as Sisu, providing shade from the sun and shelter from the rain, so we’ll see you on the roof for a drink or two! Come rain or shine, everything is better on a rooftop.
Bar Interior on the Marriott Hotel Rooftop.
Voted one of London’s best rooftop bars in 2016, we’re chuffed to have helped make Notch an extra special summer venue and look forward to seeing what Sisu has in store this year. We hear they’re planning to have a negroni machine so grab a drink and we’ll meet you there.
Intent at Virgin Limited Edition Kensington Roof Gardens
When you think of London locations, what could be more iconic than a rooftop garden with flamingos, 500 species of plants and a central London location? Welcome to Kensington Roof Gardens.
We have been working with the gardens private event clients for the last two years and have rigged both of the central spaces within the English and Spanish gardens. Our most recent clients, The Women’s Tennis Association covering the lush greenery to create an intimate indoor garden space. Thinking about holding an event at the gardens? We’re here to help.
Intent at No.4 Hamilton Place
Moving from Kensington to Mayfair, rooftop to terrace, Intent have partnered with No.4 Hamilton Place over the last six years to provide cover for a range of private events at the venues Roof terrace with luxurious views across Park Lane and Hyde Park.
Chino Stretch Tent Installed at No.4 Hamilton Place Terrace
A The Royal Aeronautical Society event supported by Intent at No.4 Hamilton Place Terrace
Hosting multiple events a year at the venue, Intent has built a relationship with The Royal Aeronautical Society who have their headquarters at the venue.
Transforming transport Hubs
Over the last 11 years we have been challenged to cover some crazy spaces and create a relaxing, sociable atmosphere in some of London’s busiest transport spots. From busy tube stops to bustling roundabouts, if you want to transform a space, we’ve got you covered.
Intent at Just for Laughs Festival, Russell Square
As part of an ongoing partnership with Peppermint bars, Intent were asked to help transform Russell square for Just for Laughs comedy festival 2016, taking place over 14th – 16th July. Covering the largest bar with a stretch tent decked with bunting and crochet blankets made a British summertime haven for festival goers.
A chino Stretch Tent rigged for Just for Laughs Festival 2016
Intent at Old Street / Magic Roundabout
Intent Magic Roundabout Installation
Ever thought of transforming a roundabout into a pop up destination? Three summers ago Intent worked to transform Old Street Roundabout into Magic Roundabout, a new large scale pop up destination and venue hosting live music, DJ sessions as well as a range of bars and food stalls.
The interior space at Magic Roundabout, Old Street.
The space is open all year round, check it out the next time you pass through Old Street Tube station.
Elevating Sporting Venues
Intent has had long standing relationships with some of London’s leading sports venues and we’re proud to help these events by covering multiple spaces at the same venue. If you would like a no fuss full site service, get in touch today.
Intent at The Kia Oval
Intent have been working with The Kia Oval, home of Surrey county Cricket Club for the last six years, installing stretch tent covers for the venues various bar spaces and lounge areas.
An Intent Bar Covering at The Kia Oval
Installed multiple times a year as the sporting season enters its different phases, these stretch tents are considered some of our more permanent features on the London events scene.
An Intent Bar Covering at The Kia Oval
Intent at Hurlingham Polo Club
Moving from the South East to the South West of the city, Intent has partnered for many seasons with Hurlingham Polo Club to provide stylish bars and shade from the sun for their summer events. Matched to the bar structures, we provided a range of tent colours to help accentuate the different installations and areas within the large site.
Chino Stretch Tents joined to create an elongated bar canopy at a Chestertons Polo in the Park match 2016
A white stretch tent rigged to accentuate the pink interior of a Lanson pop up bar at Chestertons Polo in the Park 2016
We’re looking forward to being back at Hurlingham this year for another match. To find out more about how we can work with you on your London event, installation or pop up…
We have a 2017 stock list ready to install quickly along with a range of ideas for interesting urban installations. To find out more about our tents and services or to see what else we have done, take a look at our website or view our social media channels below.