Festival Spotlight: Intent at Arcadia Spectacular
Fire, flying and beats
Why Stretch Tents are made for live event marketing.
Because it’s such a tried and tested approach it is more important than ever to harness creativity and innovation to leave a lasting impression on your audience.
Mahiki Rum Bar at Polo in the Park – London, UK.
Brands and marketing agencies all over the world are using our stretch tents in their activations at events to get their message across and engage people in a number of ways. A single tent can be rigged an infinite number of ways and in any environment, meaning that you can change the look and configuration every time. Our stretch tents are made for event marketing. Eye-catching and highly adaptable with limitless designs whilst easily branded and styled using lighting, projections and furnishings. Nothing draws a crowd like a stretch tent.
Recently two big names, Vans and Adidas, called on us to give them something a little different.
Client – Vans
Purpose – Vans Lounge and Re-charge tent
Tent size – 40ft x 35ft (12m x 10m) in Platinum
Brief: Create a branded lounge tent for festival goers to re-charge themselves and their phones. Provide enough space for couches, tables and a projector. Oh and…make it look epic!
The Installation: We used a 40ft x 35ft (12m x 10m) Platinum coloured stretch tent rigged over a steel-deck platform to create this little slice of respite from the main arena. We brought the space to life with some creative lighting, a projection space and skate boarding videos.
Install time – 4 hours – Strike Time – 1 hour
Distance covered – 4062 miles round trip
Client – Starch Creative
Purpose – Visual attraction, re-charge area, chill-out space
Tent Size – 30ft x 20ft (8m x 6m) in Chino
Brief: Rig a tent in a hardstanding area (no pegs) which can be lit up to create a visually striking attraction for people to see as they walk into the site. Enough height for two plasma TV’s and space for couches
The Installation: We rigged this stretch tent by attaching to a fence running along the back of the site. The front edge was anchored using concrete ballast. The event started at 5pm and by nightfall the tent was bathed in light with the event branding projected on the building next door.
Install time – 2 hours Strike Time – 40 minutes
Distance Covered – 32 miles round trip
Get in touch with us to see how we can help you stand out from the crowd, get a stretch tent from Intent Productions in Europe & the U.S.
To find out more about our tents and services and to see what else we have done, take a look at our website or view our social media channels below.