Intent event structures cover London Cocktail Week
Stretch tents shake things up Old Truman Brewery's Brick Lane Yard to epic effect
Live event marketing has long been recognised as one of the most effective methods of raising brand awareness.
Mahiki Rum Bar at Polo in the Park – London, UK.
Brands and marketing agencies all over the world are using our stretch tents in their activations for their event marketing at events to get their message across and engage people. A single tent can be rigged an infinite number of ways and in any environment, meaning that you can change the look and configuration every time. Our stretch tents are made for event marketing. Eye-catching and highly adaptable with limitless designs whilst easily branded and styled using lighting, projections and furnishings. Nothing draws a crowd like a stretch tent. Because it’s such a tried and tested approach it is more important than ever to harness creativity and innovation to leave a lasting impression on your audience.
Recently two big names, Vans and Adidas, called on us to give them something a little different.
Vans Area at Pitchfork Festival July 17th- July 19th 2015 – Union Park, Chicago, Illinois.
Client – Vans
Event – Pitchfork Festival – Union Park, Chicago
Purpose – Vans Lounge and Re-charge tent
Tent size – 40ft x 35ft (12m x 10m) in Platinum
Brief: Create a branded lounge tent for festival goers to re-charge themselves and their phones. Provide enough space for couches, tables and a projector. Oh and…make it look epic!
The Installation: We used a 40ft x 35ft (12m x 10m) Platinum coloured stretch tent rigged over a steel-deck platform to create this little slice of respite from the main arena. We brought the space to life with some creative lighting, a projection space and skate boarding videos.
Install time – 4 hours – Strike Time – 1 hour
Distance covered – 4062 miles round trip
Adidas Skate Copa Global Finals September 19th 2015 at The Berrics, Los Angeles, CA.
Client – Starch Creative
Event – Adidas Skate Copa – The Berrics, Los Angeles
Purpose – Visual attraction, re-charge area, chill-out space
Tent Size – 30ft x 20ft (8m x 6m) in Chino
Brief: Rig a tent in a hardstanding area (no pegs) which can be lit up to create a visually striking attraction for people to see as they walk into the site. Enough height for two plasma TV’s and space for couches
The Installation: We rigged this stretch tent by attaching to a fence running along the back of the site. The front edge was anchored using concrete ballast. The event started at 5pm and by nightfall the tent was bathed in light with the event branding projected on the building next door.
Install time – 2 hours Strike Time – 40 minutes
Distance Covered – 32 miles round trip
Get in touch with us to see how we can help you stand out from the crowd, get a stretch tent from Intent Productions in Europe & the U.S.
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